Soon Liang is currently General Manager at Panasonic Malaysia, helming the organisation’s e-commerce operations and transformation agenda. Prior to Panasonic, Soon Liang spent 12 years with the global Japanese advertising conglomerate, Dentsu Group. During his time there, he rose to lead one of its subsidiary companies in Malaysia, Vizeum, as General Manager. Soon Liang has an MBA from the University of Roehampton, UK.